Career Transitions

Our client needed a brand for its new outplacement service. Time was tight and we identified a key exhibition for them to launch the new service at. We created the brief, organised the design company beauty parades and ran brand workshops to really identify what was required. In tandem with this work we also recruited a PR agency to help with the launch, developed the web site, created the brand toolkit and prepared all the exhibition materials for the launch.  

Any surprises? For once I we can honestly say no! Everything went smoothly, printers delivered when they said they would, the web site went live with technical glitches and new service was very well received by the target audience.

Did it work? The enquiry figures for the first month were well ahead of plan and with the current employment challenges the division is well placed to support people who are leaving their current employment.